Internet or online advertising is a form of promotional marketing strategy in which marketing messages are transferred to the targeted audience. The selfish purpose behind using the strategy is to expose products and services to potential customers immediately. As the whole world is swiftly going online, online advertising has a bright future. And, businesses of all shapes and sizes can make a difference to their online presence with the services of a competent and accomplished online advertising services firm.
Global trends of online advertising
- An amount of 94.2 billion has been spent for online ads at global level; about 106.1 billion is supposed to be spent in 2013; it will increase by 119.8 billion and 132.1 billion in 2014 and 2015 respectively.
- Global online advertisement spending has increased by 17.5% in 2012.
- The US online ad spending will be a 46.5 billion industry in 2013.
- Google and Yahoo! are dominating the global online advertising industry with a market share of 44% and 12.3%.
- Advertising agencies are planning to exploit social media sites for online spending.
- The US social media advertisement spending was 2.11 billion in 2012 and it will be estimated to reach 4.99 billion in 2016.
- In 2011, maximum ad revenues came from the retail, telecom and financial service industry.
- The US, Canada and UK are leading countries spending the most on online advertising
Popular forms of online advertising:
- Email marketing
- Search engine marketing
- Social media marketing
- Display advertising
- Classified advertising
- Affiliate marketing
- Content marketing
- Referral marketing
- Mobile advertising
Web Outsourcing India is a reliable and customer-centered online advertising service provider that offers quality, custom and organic Internet advertising and marketing services and solutions to businesses of all sizes and types through a highly professional team of Internet advertising experts who guarantee top 10 search engine ranking on popular search engines such as Google, Yahoo!, Bing and MSN.
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